New Delhi: Motorola has emerged as the third largest smartphone brand in the US for 2021 for the first time, as it gained from LGs decline. According to Counterpoint Research, this is the first time ever that Motorola, with over 10 per cent market share, has become the third original equipment manufacturer (OEM) in the US for a full year.Also Read - IND vs WI 1st T20I Highlights Scorecard: Rohit-Karthik Star With The Bat As India Beat Windies By 68 Runs

“Motorola has been a key OEM filling the void left by LG’s exit. The OEM has all the key characteristics major carriers look for – a full portfolio, ability to ramp volumes, and low return rates,” said Research Director Jeff Fieldhack. Also Read - IND vs WI 1st T20I: Bowlers Run Riot As India Rout West Indies By 68 Runs To Take 1-0 Lead

Motorola’s sub-$300 portfolio – Moto G Stylus, Moto G Power and Moto G Pure – has driven its success in the US. In 2008, when feature phones were dominant, Motorola was the largest handset (smartphones and feature phones combined) OEM in the US. Also Read - World Bank Denies New Financing To Sri Lanka Amid Crisis. Here's Why

However, within the smartphone segment, this is the first time ever that Motorola has entered the top three in the US market for a full year. Motorola’s sales more than doubled in 2021, growing 131 per cent (on-year).

While Apple and Samsung dominate the premium price bands, Motorola rose through the ranks to become the second smartphone player in the $400 and below price segment in the US.

“Motorola has grown its market share in the large US prepaid channels (Verizon Prepaid, Metro by T-Mobile, Cricket and Boost) to 28 per cent,” said senior analyst Varun Mishra.

Motorola has had a very strong tax season (February-March) in the US market. The brand’s goal for 2022 and 2023 is to grow its volumes in higher price tiers. “This will be challenging with the stranglehold Apple and Samsung have on the US market. However, Motorola was very early in releasing 5G and foldable devices,” said Mishra.

For breaking news and live news updates, like us on Facebook or follow us on Twitter and Instagram. Read more on Latest Technology News on India.com.

Published Date: March 30, 2022 12:55 PM IST

Copyright © 2022. India Dot Com Private Limited. All Rights Reserved.