An optional double-bed conversion for the Dacia Jogger MPV has been revealed as part of the value-driven car brand's plans to create a more rugged and sustainable future model range.

Twenty months on from a strategy spelled out in parent company Renault’s Renaulution strategic plan Dacia chief executive Denis Le Vot this week revealed a new set of core principals highlighting Dacia’s prioritisation of essential features, robust vehicles designed for the outdoors, and new economical and ecological manufacturing solutions.

The presentation comes as UK Dacia franchisees begin to adopted a new corporate identity (CI), including a new logo, dealership layout and new brand colours.

It also coincides with the publication of the latest edition of AM Magazine, which features an in-depth OEM profile feature with Dacia UK brand director Luke Broad.

Spelling out Dacia's key priorities, Le Vot said: “Year after year, Dacia is attracting new customers who are looking for what may be most valuable in the world today: the essentials. These new customers are aiming for a sensible, responsible society and a new angle on cars. Cars you feel drawn to because they have the content, the comfort and the look, and are the most affordable by far. That’s Dacia. The essentials without cutting corners, the design without the extra cost.”

Dacia has sold more than 7.5 million cars in the past 18 years and ranks third in Europe for sales to private customers.

Year-to-date to the end of August, Society of Motor Manufacturers and Traders (SMMT) data showed that its UK registrations were up 83.2% at 17,216 as its market share soared to 2.46%.

In its latest brand strategy presentation Dacia revealed model developments which set out the brand’s future product direction.

The new Jogger MPV – the market’s cheapest seven-seat vehicle – will gain the option of a double bed and an awning-style tent attachment to transform the cabin into overnight accommodation.

Dacia said a family of four could be accommodated in the additions, which will be available from 2023.

An off-road buggy-style Manifesto concept car, meanwhile, has delivered a more striking example of Dacia’s new direction.

Among the doorless off-roaders features is a new system of to secure “a variety of handy and modular accessories”, called YouClip. The idea will be built into future Dacia models.

Manifesto also features a detachable headlight which can be used as a powerful torch.

Revealing the focus of Dacia’s efforts to become greener, the brand has committed to building on the 12% recycled plastic used in its Duster SUV to drive towards the use of 20% recycled plastics.

Sandero Stepway’s front bumper and will employ Starkle, an environmentally friendly recycled plastic compound as part of this plan.

A multi-award-winning news journalist, Tom is news and features editor for Bauer Media’s AM brand. His role demands he keep abreast of all industry and business news to provide coverage of the franchised automotive retail sector and the wider automotive industry, while assisting in the management of the magazine’s production and AM events.

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