Cheer on the Coogs as they continue on in the March Madness Sweet 16!

For the third straight year, the University of Houston Cougars basketball team leaped forward in this year’s March Madness competition to the Sweet 16. After an incredible win against the Illinois Fighting Illini, the Cougars are set to play the Arizona Wildcats as they continue their quest to conquer the March Madness brackets. 

Whether you’re headed to this NCAA cat-fight live or catching the play-by-play from home, we’ve rounded up our own ‘sweet 16’ favorite pieces of University of Houston and Cougars swag so you can show your support for the Coogs, now & forever.

Simple, sleek, and red hot for a win, this Houston Cougars New Era hat is what basketball team spirit is made of. Grab this cap for only $20.99 and let the games begin!

This hat is commemorative of University of Houston’s arrival in the final 4 during March Madness 2021. Carry the winning spirit with you while you rock this adjustable hat and note that this piece of Cougars basketball merch is on sale now.

Snapback not your style? Get into the March Madness mayhem with this floral straw hat. Warning: this hat may inspire you to cheer more enthusiastically than usual! Cheer for the Cougars in this fun headgear, on sale now for $32.

We think you should be able to rep the Cougars basketball team from head to toe, so in addition to headwear, we’ve got a few options for footwear as well. Take these University of Houston slides for example, available in sizes S, M, L, and XL to fit both US men’s  and women’s sizes seven to fourteen. Additional styles and designs are also available here.

For those looking for a more comfortable way to support the University of Houston throughout March Madness, look no further than these super-cozy Houston Cougars fur cross-slides. Slip your feet into these and grab the best basketball-watching spot on the couch. 

Tout your Cougars basketball pride with every stride in these bright and bold low-tops. March Madness is all about promoting team spirit – even on days off – so grab these kicks and head out to your favorite University of Houston hangout whether it’s game day or not.

Described as being both stylish and comfortable, these canvas shoes are a great way to show your University of Houston pride as the Cougars move forward into March Madness’ Sweet 16! Grab a pair and feel the team spirit in every step you take.

We’re tired of wearing masks, too, but indoor basketball stadiums might be a smart place to take one for the team and mask up. With so many hyped fans under one roof, one of the best ways to support the Cougars throughout March Madness is to keep them safe from COVID-19. Plus, when they look out into the crowd, the Cougars’ basketball players will literally see support written all over your face! 3-packs available for both men and women.

Celebrate the Cougars of today by honoring Houston Cougars of the past with this Phi Slama Jama retro t-shirt. Great for a hot Houston day or heated fourth quarter, you can support the University of Houston basketball team from the Sweet 16 through the Final Four while looking and feeling fresh.

We love this ladies’ long sleeve t-shirt, with its big cat print attitude and “Go Cougs!” accent just below. This top is for University of Houston’s sassiest and classiest basketball fans; if that’s you, pick one up today and spread your winning Cougar energy everywhere you go! For a more sporty look, check out this oversized spirit jersey perfect for cheering at every Cougars basketball game.

Nothing says “Cougars basketball” quite like University of Houston basketball team shorts. Complete with two pockets, elastic waistband, and drawstring, these basketball shorts are the perfect way to support the Coogs while staying comfortable and casual.

A girl can never have too many pairs of leggings, so let the world know whose team you’re on and add these University of Houston Cougars leggings to your collection! These poly-spandex blend leggings are the perfect addition to your game-day wardrobe. Go Coogs!

Don’t sleep on this winning set of men’s sleepwear to keep you representing the Houston Cougars twenty-four hours a day. And ladies: there’s no need to steal your boyfriend’s pajamas. Scoop this cute University of Houston Cougars nightshirt that’s sure to make a slam dunk!

Tailgating is an art; call us superstitious, but we think game day rituals matter! A relaxing game of Cougars Cornhole can get you into that sweet spot that’s a combo of zen and focus, and that energy from the crowd is contagious. Support the University of Houston Cougars basketball team by getting you and your crew in the zone!

When the stakes are this high, we need even the smallest fans rocking Cougars basketball gear with pride! Little ones might not know what March Madness is quite yet, but they’ll be donning the logo of their legacy from day one.

You’re never too old to get caught up in March Madness, so grandparents, we’ve got you covered. This University of Houston hoodie comes in women’s and men’s varieties for you to wear your Cougar basketball pride loud & proud for all to see!

While these are our favorites, know that there are so many more University of Houston items available from Fanatics.com and FOCO. From tumblers to temporary tattoos, there's a piece of Houston Cougars swag for everyone. Find your favorites and help the Coogs get from March Madness’ Sweet 16 to the Final Four and beyond!

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Pamela Mahler is an E-Commerce Writer for Local Commerce at Hearst Newspapers. Email her at pamela.mahler@hearst.com.