Builds local organisation and opens Shoreditch storefront to support growing customer base in the United Kingdom.   CAKE, the Swedish maker of premium lightweight, electric motorcycles, today announced an expanded commercial focus on the United Kingdom, with the city of London becoming the local base of operations. A UK sales team is already in place, with growth plans including an expanded local team to serve British B2B and B2C customers. Curious Londoners can begin by visiting the CAKE Pop-Up Store in the heart of Shoreditch, with a permanent CAKE:site expected to open later this year. The CAKE Pop-Up will showcase their unique range of uncompromising, high-performance and versatile electric motorcycles developed by acknowledged entrepreneur in strategy, design and branding, Stefan Ytterborn.   “London is an important part of our multi-city strategy, where we treat key cities as proper markets of their own. There is definitely an appetite for sustainable transportation alternatives in this vast city, and sustainability is our reason to exist and simply inseparable from our business. With its commuter challenges, yet maturity in terms of bicycle riding, CAKE will further release the congestion issues of London and we want our community of CAKE riders to be a part of this change.”  said Stefan Ytterborn, Founder and CEO of CAKE. Combining excitement with responsibility, CAKE’s mission is to inspire towards zero emission. All components are engineered from scratch to optimise the riding performance while enhancing the perspectives of sustainability.        New fossil fuel vehicles banned by 2030 The United Kingdom is set to ban the sale of new internal combustion engine vehicles by 2030. With a current fleet of cars totalling more than 2.5 million cars registered in London alone, a paradigm shift is expected. CAKE is already offering electric mopeds and motorcycles that serve customers ranging from last-mile delivery companies to commuters. Perfect for city living, no clutch, no gears, minimal servicing needs, easy usage and a range of modular personalisations to suit each customer’s individual need, CAKE bikes are also eligible for bus lane access meaning a faster, cleaner and traffic free London commute.

A key part of CAKE’s city-by-city global expansion plan, the 100 square metre Curtain Road Pop-Up includes a showroom, event space,  full-service centre and demonstration vehicles, giving Londoners the opportunity to not only test ride these extraordinary electric vehicles, but also a place for the community of CAKE riders to service their bikes and connect with the team. The CAKE Pop Up Store London is now open and is located on 55 Curtain Road, London, EC2A 3PT, United Kingdom. Sally Braid - photos Cake